The 4C Association is a sustainability initiative in the coffee sector, uniting stakeholders such as coffee farmers, traders, and roasters to promote responsible production and sourcing of coffee.

Through collaborative efforts, the 4C Association addresses social, environmental, and economic challenges in the coffee industry. Implementing the 4C Code of Conduct encourages sustainable farming practices, enhances working conditions, and safeguards natural resources.

The association facilitates market access for smallholder farmers, advocating for fair trade and transparent supply chains. Committed to continuous improvement, the 4C Association strives to create a more sustainable and equitable coffee sector, benefiting both coffee growers and consumers worldwide.