The Butterfly Mark is a luxury industry's sustainability certification offered by Positive Luxury. The Butterfly Mark is awarded only to brands meeting higher and higher standards for people and nature.The certification is built on the foundation of international agreements, global frameworks and standards, and even potential upcoming legislation. The Butterfly Mark is a trust mark awarded to luxury brands, retailers and suppliers that meet the highest standards of independently verified ESG+ performance. The Butterfly Mark is a catalyst for change within organizations, and passing it can unleash a ripple effect that reaches far out into society.