The Climate Neutral Now Initiative encourages and supports organizations and other interested stakeholders to act now in order to achieve a climate neutral world by 2050 as enshrined in the Paris Agreement. The initiative is NOT a certification scheme for its participants. It is a tool to promote additional voluntary action on climate, and to provide recognition for it. Claims of carbon neutrality, net zero or similar are out of the scope of Climate Neutral Now, even when participation in the initiative can help stakeholders advance in their path to achieve those certifications through suitable standards and processes.

An organization can become a participant by signing the Climate Neutral Now Pledge, following the three steps (Measure, Reduce, Contribute) and reporting on its actions and achievements annually.