The Watch & Jewellery Initiative 2030 (WJI 2030) is a global collaboration launched in 2022 by Cartier and Kering to transform the watch and jewellery sector through collective sustainability action. Aligned with UN Sustainable Development Goals, the initiative unites brands to achieve three core objectives: building climate resilience, preserving resources, and fostering inclusiveness.

Key targets include reducing carbon emissions in line with the 1.5°C pathway by 2030 and achieving Net Zero by 2050. WJI 2030 provides members with tools like the Climate Navigator and SBTi programs for SMEs to implement meaningful environmental strategies. As a signatory of the UN Global Compact and WEPs, the initiative emphasizes that sustainability is a shared journey requiring cross-value chain partnerships for long-term business resilience.