The Better Business Bureau (BBB) is a nonprofit organization in the United States and Canada, dedicated to promoting trust and ethical business practices in the marketplace. With over a century of experience, they have provided certifications to over 400,000 businesses across North America. The BBB's accreditation and rating system helps consumers make informed decisions by offering valuable insights into businesses' reliability and performance. BBB-accredited businesses commit to upholding the organization's Standards for Trust, demonstrating transparency and resolving customer complaints. Through its impactful certifications and ratings, the BBB aims to fosters a trustworthy business environment, empowering consumers and contributing to a more reliable and ethical marketplace for all.